I’m Frederico Gonçalves, a Portugal-based exhibition designer, interior designer, and environmental graphic designer. I initially studied Business Management at Coimbra Business School before pursuing Spatial and Interior Design at the School of Arts and Design in Caldas da Rainha.
During both courses, I was actively involved in academic life. In Coimbra, my experience at Rádio Universidade de Coimbra (RUC) and Centro de Estudos Cinematográficos (CEC) was crucial in sparking my interest in cultural projects and design. In Caldas da Rainha, independent projects and exhibitions with friends played an essential role in my creative experimentation.

Before completing my design degree, I started an internship at Casca Architecture and Design (2014), followed by Brandenergy (2014–2016). At the end of 2016, I had the opportunity to join P06 Studio (2016–2023), which became the best learning environment I could have asked for. Here, I had the chance to contribute to several challenging projects, from museums to hospitals, always placing creativity at the forefront. Thank you, P06!

In 2017, sensing that digital was gaining significant traction in cultural projects and anticipating the future of virtual spaces, I completed a postgraduate degree in Digital Experience Design at the Faculty of Fine Arts of Lisbon.
My desire to explore the corporate side of design led me to accept an invitation from Openbook Design (2023–2025), where I focused on office and corporate spaces. By the end of 2024, driven by a strong will to consolidate the knowledge gathered over years of dedication to design, I launched PLANO in February 2025.

Approach

My expertise lies in exhibition design, exhibition graphics, interior design, and spatial visual communication. Since 2014, I have been working across the arts and culture, healthcare, corporate, and public spaces sectors. Using space-driven narratives, I make knowledge and complex information more accessible.
As a Spatial Designer, I simplify complex spaces through interior design, furniture, and graphics. Spatial design enables the creation of immersive environments, whether physical, analog, digital, or virtual. My approach integrates architecture, interior design, scenography, spatial experience, user experience, and social interaction. From posters to exhibitions, urban spaces to museums and offices, my design solutions always engage with their surroundings, enhancing the experience and perception of space.

In close collaboration with my clients, I develop contemporary visual narratives. My process starts with a deep understanding of the content I am designing. Through open and transparent communication, I ensure that my designs align with the project’s goals while balancing contemporary design trends with sustainable solutions. This collaborative approach fosters trust and serves as the foundation for successful partnerships.
My experience spans both the public and private cultural sectors, giving me valuable insight into institutional and corporate workflows. This makes me a trusted partner for institutions, private companies, museums, exhibition venues, foundations, cultural organizations, and galleries.

Depending on the scope and scale of a project, I collaborate with architects, scientists, programmers, and other creative professionals, ensuring a multidisciplinary approach that enriches the final outcome.

Services

Exhibition Design

Exhibition Graphics

Interior Design

Signage Concepts and Wayfinding Systems

Visual Identities

Digital interfaces and Webdesign

Events

Campaigns

Communication Design

Graphic Design

Research